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GMiS Luminary Spotlight: Sigal Cordeiro of General Motors

Congratulations Sigal Cordeiro, Portfolio Planning Executive Director at General Motors North America, a GMiS 2021 Luminary honoree!

GMiS Luminary honorees represent professionals in science, technology, engineering, and mathematics who initiate, collaborate, and lead key programs and research within their companies. These individuals have made significant contributions to the Hispanic technical community as leaders and role models.

As we kick off our 33rd Annual GMiS Conference, we will be spotlighting our Class of 2021 Luminaries, comprising of Hispanic innovators who are engineering the future while lighting the way for the next generation of STEM leaders.

Our second spotlighted honoree of the week is Sigal Cordeiro, Portfolio Planning Executive Director at General Motors North America. As General Motors moves from manufacturing petroleum-fueled vehicles to an electric-powered future, Ms. Cordeiro, is responsible for formulating, defining, and implementing GM’s future product strategy in North America across three GM brands as well as maintaining an emphasis on electrification & sustainability trends.

Ms. Cordeiro joined General Motors in Detroit as part of their Marketing Leadership Program, and has held several global marketing, market research, and general management roles throughout her two-decade career.

As the Executive Product Marketing Director for Emerging Markets, she led the content and pricing development of the Chevrolet Onix and Chevrolet Tracker for China, Mexico, and South America, with both vehicles reaching the top position in their segments in Brazil.

As Vice-President of Urban Mobility, she led Maven, GM’s car-sharing business, where Ms. Cordeiro was responsible for developing industry-first car-sharing technologies which bring new transportation concepts to market.

With a bachelor’s degree in Business Administration from Fundacao Getulio Vargas in Sao Paulo, Brazil, where she grew up, she moved to the U.S. to get her MBA from The Wharton School at The University of Pennsylvania.

See Ms. Cordeiro’s acceptance speech here and congratulations to the Class of 2021 GMiS Luminaries. Stay tuned for more exemplary Hispanic professionals in STEM as week 1 of the GMiS Conference continues!